The primary campaign, powered by Frintz, covers two catchment areas surrounding Illinois’ Greenville and Montgomery County IGA locations operated by Capri Markets. I represents four campaign segments, each consisting of 1,250 packets (two per location), for 5,000 in total.
The Greenville site is a small‑town, full‑service grocery store known for its community focus and wide product selection.
- Local, community‑oriented store with strong ties to Greenville’s 7,000‑person population IGA.
- Large selection for a small-town market, including a big liquor and deli area
- Friendly staff and positive customer reviews noting helpful service
- Hours: Typically 6 AM–9 PM (slightly shorter on Sundays)
- Part of the Independent Grocers Alliance (IGA), emphasizing local ownership and personalized service
Covering Montgomery County, Capri Market’s store is actual located in nearby Hillsboro, the county seat. Located at 1201 Vandalia Rd, this store also serves the greater Hillsboro community of about 5,000 residents.
- Full‑service grocery store offering standard grocery items, deli, and convenience goods
- Hours: Generally 6 AM–10 PM (7 AM opening on Sundays)
- Long‑standing local presence as part of the Capri IGA family.
Montgomery County, Illinois
Includes zipcodes 62015, 62017, 62019, 62032, 62049, 62051, 62056 and 62069.
- Total population of MONTGOMERY County, IL: 28,288
- Male population of MONTGOMERY County, IL: 14,709
- Female population of MONTGOMERY County, IL: 13,579
- Median age (years): 43.7
- White Population: 25,872
- Black Population: 926
- Native Indian Population: 64
- Asian Population: 135
- Hawaiian Population: 9
- Hispanic Population: 587
- Median age (Male): 41.5
- Median age (Female): 46.1
- Total Households: 11,155
- Average Household Size for MONTGOMERY County, IL: 2.32
- Average family size of MONTGOMERY County, IL: 2.95
- Total housing units for MONTGOMERY County, IL: 12,511
(for more demographics on Montgomery County, Illinois, click here)
Greenville County, Illinois
Includes zipcodes 62086, 62246, 62262, 62273, 62275 and 62284.
- Total population of BOND County, IL: 16,725
- Male population of BOND County, IL: 9,071
- Female population of BOND County, IL: 7,654
- Median age (years): 41.7
- White Population: 14,446
- Black Population: 1,077
- Native Indian Population: 52
- Asian Population: 105
- Hawaiian Population: 11
- Hispanic Population: 604
- Median age (Male): 38.9
- Median age (Female): 45.0
- Total Households: 6,164
- Average Household Size for BOND County, IL: 2.33
- Average family size of BOND County, IL: 2.89
- Total housing units for BOND County, IL: 6,858
(for more demographics on Greenville County, Illinois, click here)
Brass Tacks…
Local Market Focus: Strong presence in Bond and Montgomery Counties
Ad Block
A campaign for each county in two 1,250 packet rounds, for up to 5,000 total campaign packets.
Cost
Ad blocks are currently available one of two rounds for each county at $1 per surface. That means one round in one county for $1,250, both rounds for $2,500 and both rounds in both counties for $5,000. Each packet is limited to 40 available slots… once they are taken, no further ads can be accepted.
Target Launch
Currently, this Campaign is expected to be distributed starting early 2026.
Sales Approach: direct sales model, often through tele-demonstrations and sales representatives who build personal connections with advertisers.
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